FLO derives from "Flow", symbolizing the natural flow of crystal energy and the harmony between craftsmanship and nature. Just as crystals carry the earth's original energy, the warmth of artisans and ancient techniques also flow in each piece, making every jewelry a "carrier of flowing energy" that connects nature, craftsmanship, and the wearer. Thus, "FLO" is chosen to convey the brand's original intention: "Let beautiful energy flow with love and craftsmanship”.

This name encapsulates the essence of our brand’s journey. Beyond a mere label, it is a philosophy—a commitment to nurturing the unbroken flow between the earth’s gifts, human ingenuity, and the hearts of those who wear our pieces.